You have a blind spot - Let’s find it together
A few weeks ago, I was on a call with a client who was convinced she had a marketing problem.
But her instagram and email list were growing daily (and by a lot!) but her growth had stalled - and her first thought was marketing.
So we did what I do with every client before we touch a single strategy: we looked at where her business was actually losing people.
Her community was growing, she had leads coming but they were not converting at the rate she hoped they would. But the ones that did convert - they stayed with her for a long time.
So there it was... her issue definitely wasn't visibility. It wasn’t on the offer delivery, it was in turning those leads into buyers.
That's the thing about blind spots, they don't usually show up where you're looking. They show up in a place you've stopped paying attention to.
And after years of doing this kind of work, I’ve learned that every business is working with three audiences, and almost every growth issue or blind spot traces back to one of them.
These audiences look like:
Cold: people who don't know you yet
Warm: People who know you, but haven't bought
Hot: people who already trust you, have purchased, and are clients
Let's walk through each one, and see which one feels like where you’re actually struggling:
Cold: Your blind spot is client acquisition
Are new people consistently finding you, or are you only growing through people who already know you?
If this is your blind spot, it'll usually show up in your visibility, your reach, and your referral sources outside your existing audience.
Warm: You blind spot is actually your launches - they feel overwhelming and chaotic
This one shows up with your warm audience, but here's the good news: it has nothing to do with your audience. It has everything to do with your planning and systems.
Calm, organized launches are possible. They just take structure.
If this is your blind spot, it'll usually presents itself as rebuilding the plane mid-flight every launch, instead of working from a repeatable system.
Hot: Your blind spot is client retention
Are your current clients having an experience strong enough to stay, refer, and come back?
If this is your blind spot, it'll usually show up in onboarding, delivery, and offboarding that just happens, honestly kind of roughly, instead of being intentional.
So, where's your blind spot?
If it’s Cold or Hot: This has everything to do with your client experience. And my free resource, 3 Quick Ways to Elevate Your Client Experience, will elevate that so you attract more clients and keep them happy.
If it’s Warm: This is all about your launch and you would GREATLY benefit from the Calm Launch Checklist, which gives you the key systems and structure I use to support the dozens of calm launches I've been apart of.
Back to my client - her blind spot wasn't a sign she was failing. It was just the one place she'd stopped looking. Once we saw it, the plan to fix it was actually pretty simple.
That's almost always how it goes. The hard part isn't the fix, it's finding it in the first place.