A Notion Template for Service-Based Online Business Owners


The Calm Launch Planner

Your full system to plan, organize, and execute a launch, without the overwhelm. Built from the same 4-phase framework used with dozens of private clients.

$47

One Time | Instant Access

Instant delivery | Works with free Notion account

Why You Still Need This


AI can give you a plan.
It can't run your launch

You've probably used ChatGPT or Claude to draft you launch emails or sketch out a strategy. And yes, it's definitely a helpful starting point. But when launch week arrives, AI can't see what's slipping through the cracks, keep your team aligned, or tell you what actually needs to happen today.

A launch has moving parts that live in the real world: your calendar, your team's tasks, your revenue goals, your hot lead communication, your client commitments. Those need a home, a structured, organized system you can return to every single day and trust completely.

That's what the Calm Launch Planner is. A system that works with you.


AI can generate but you still need a place to organize.

Even the best AI output becomes noise without a system to house it. This planner is your command center. It’s where strategy meets execution.


Launches require action, not just ideas.

The planner keeps you moving through each of the 4 launch phases with clarity on what's done, what's next, and what can't wait.

What’s Included


Everything inside the
Calm Launch Planner

A thoughtfully designed Notion workspace that guides you through each phase of a successful launch. Built from the same framework used with dozens of private clients through successful launches.

01

overview

Launch Dashboard

Your command center. See your full timeline, task progress, and key metrics in one clean view. You’ll always know where you stand and what’s next.

03

NUMBERS

Revenue + Capacity Tracker

Set realistic goals, track enrollments as they come in, and actually understand your numbers. No spreadsheet nightmares required.

05

REFLECTION

Debrief + Reflection Section

Capture your wins, insights, and lessons learned. Every launch builds on the last. This section makes sure none of that wisdom gets lost.

02

PLANNING

Pre-Built Launch Calendar

Know exactly what's happening when. No more guessing, scrambling, or waking up at 2am wondering if you forgot something. Every week is mapped out.

04

FRAMEWORK

Phase-by-Phase Guidance

Follow the 4 Calm Launch phases: Organize, Optimize, Execute and Evaluate, so you're never wondering what to do next or if you're behind.

+

BONUS

Team Task Views

Assign tasks, track ownership, and keep your team (or yourself!) accountable, all within the same workspace. No extra tools needed.


You’re an entrepreneur with a visionary heart and creative mind.

You have a powerful message
and a vision for impact.

But spending hours learning systems, creating funnels, and setting up processes?
This is not why you started this journey.

The Sales Funnel Starter Kit gives you the foundation you need to start bringing clients into your business—while saving you time, stress, and the trial-and-error of doing it alone.

This done - for - you funnel includes:

  • Freebie Development
    Together, we will craft a compelling offer to attract your ideal clients.

  • Opt-In Landing Page + Thank You Page
    A beautifully designed page to convert visitors into leads.

  • Nurture Sequence
    This sequence of emails will build trust and guide leads toward your offer.

  • Offer Landing Page & Checkout
    A clear, persuasive page designed to convert the list of leads we just built into paying clients.

  • Onboarding Setup
    Customized for you and your clients, including invoices, contracts, and scheduling.

We want this to be the smoothest, easiest launch you have ever felt!

exclusive bonuses:

designed to empower
you + your business.

2 x 60-Minute 1:1 Calls
(during the project):
Personalized support to answer questions, strategize, and refine (Valued at $250)

Data Set-Up:
The least sexy but maybe most important piece of this funnel is data! Getting your Google Analytics, UTMs and SEO set up correctly ensures long term success for your funnel. (Valued at $1,000)

Customer Relationship Management (CRM) System Setup:
Don’t have a CRM yet? No worries—we’ll set you up with a system that’s perfect for managing and scaling your business. (Valued at $500)

Access to the CEO Hub:
A comprehensive, built-for-you system to track and manage every part of your business. (Valued at $500)

This Sales Funnel Starter Kit is crafted for the coach, therapist, or heart-centered entrepreneur launching their business for the first time or bringing their first digital offer to life.

You’re already successful at what you do, but setting up systems? You’re ready for help. If you’re:

  • Ready to stop doing it all yourself.

  • A solopreneur ready to dip
    your toe into the support pool
    , without the ongoing commitment.

  • Tired of spending hours learning systems an expert could set up for you in no time.

Then this is your launch solution.
It’s not just a funnel—it’s a partnership to help you confidently grow your business.

With the Sales Funnel Starter Kit,
you’re investing in the time, confidence, and clarity to launch effectively.

Save hours of DIY struggles and start connecting with clients.

Investment starts at $1,666

  • Absolutely. This package is designed to guide you step-by-step, taking care of all technical setup so you can focus on what you do best and love in your business.

  • While each project is customized to you, it generally takes 60-days from kick-off to wrap-up.

  • Over the course of our roughly 60-days together, we estimate between 5-10 hours of your time will be needed (this includes our 1:1 calls too!). The time investment on your part will primarily be needed for copy (because no one writes about your business as well as you do!) and review of the funnel pieces.

  • Ongoing support options are always available. We can discuss a personalized plan to meet your needs.

Hi there, I’m Kate!

I’m an online business manager and fractional COO who supports service focused business owners by creating strategies and systems that optimize their business and launch them to the next level.

I love working with creative solopreneurs, and entrepreneurs with small teams, to reach their crazy big goals! After a decade in the luxury hospitality and project management space, I have spent the past 5 years behind the scenes of the virtual service industry where I have worked with business and personal development coaches, wellness leaders, healing experts, leadership speakers, therapists and hospitality experts launch dozens of new offers and programs, set up systems that 5x their reach, 3x their clients and achieve their biggest years yet.

Whether it’s strategizing and developing efficient workflows, managing day-to-day operations, preparing for your next launch or ensuring consistent support, I’m here for it!