Free Live Webinar
Hot Mess to Handled
The sales funnel upgrades most coaches are missing and the specific fixes that let you scale without adding more to your plate.
Tuesday, Sept 29th | 1PM EST | Live on Google Meet | 45-Minutes | Replay Is Yours
Bare minimum steps. Systems you're not totally sure are actually linked the way they should be. No real idea where your leads go once they're in it, because it's been a minute since you actually checked.
Sound familiar? If so, you're just due for a real look inside your sales funnel and adding some space to your calendar to implement some upgrades.
Let’s just name it: Your sales funnel is a hot mess
A funnel isn't just the steps. It's a whole system that when maximized, can confidently scale your business.
But I know you know this, the part that’s missing though is the confidence and finding the time to actually get the upgrades you know need to happen, made
Things like segmenting your leads based on link clicks and writing a nurture to sales sequence that actually speaks to them based on their behavior.
Or making sure that your tracking the right data so you can make informed changes.
Or adding an order bump to your checkout page so your not leaving money on the table.
These are the things that take that HOT MESS feeling and turn it in HANDLED (queue all of the Olivia Pope memes).
And these are the items that I will be teaching you how to add to your funnel during the Hot Mess to Handled webinar on September 29th.
Heck, we’re even going to make some updates to your funnel during the webinar because your time is that freaking valuable!
My client Rachel came to me with a super simple sales funnel :
Freebie (lead magnet) → nurture sequence → low ticket offer.
It worked. it was converting at 3.5%. But she reached out because she knew it could be better - she knew that she should be doing things like tracking data, maybe add in an order bump or upsell but she also didn’t actually know where to start with those things.
So we got started,
We made sure every point where a lead could take action was actually being tracked, so we could make decisions based on real data instead of guesses.
We segmented her leads into different nurture paths depending on where they were in the funnel.
We added an order bump to the low ticket offer.
Her conversion rate went from 3.5% to 5%.
And she added an extra $3400 each month just from the order bump.
My client Sarah had one offer she wanted to sell: a private podcast series. That's it. No lead magnet warming people up, no order bump, no upsell. Just the offer.
I had other ideas.
I mapped out what a full sales funnel wold look like - a free guide, nurture sequences for those who download the guide and those who don’t that speak gently guide them towards the private podcast offer, an order bump and an upsell on that offer and a targeted nurture sequence to her signature offer: one-on-one coaching.
And here's what happened when we added those layers (and can you believe that these are the layers that most coaches skip!):
The podcast alone, sold to her audience: $74,000
Adding a free lead magnet to warm up cold traffic first: +$26,640
Adding a $17 order bump at checkout: +$13,940
Adding a $299 upsell after purchase: +$35,880
It was the same offer she envisioned. The only difference was what surrounded it.
Total: $135,300 instead of $47,360.
Your Webinar Experience
Where diving into what a properly built-out sales funnel actually looks like and what to add to get yours there
one.
Why the sales data you're probably not tracking is the reason you can't tell what's actually working or what to fix next.
two.
The order bump, upsell, downsell & bonus mistakes that are working against your own offer instead of for it. Oh and the fact that you’re actively leaving money on the table if you don’t have these.
three.
Why sending the same follow-up to every lead is costing you sales and what segmented, click-based nurture is supposed to look like instead.
four.
Live worksheet exercises to upgrade your own funnel in real time, and get your questions answered as they come up.
This is for you if…
You're a coach, therapist, or online service provider already making $5-7k a month
You have a basic funnel built. This isn't your first offer, and it isn't starting from scratch
You already know there’s order bumps and funnel designs that you can do. You just don't have the time or the nuance to set them up yet what you currently have really isn’t working for you
You'd rather learn from someone who has done this many times before, rather than DIY it, because your time is worth protecting
You're not looking for more to do. You're looking for what you already built to work harder. That's exactly what this session is built for.
WHY KATE SULLIVAN AGENCY
We are an experienced team with the sole goal showing you exactly how to build a converting funnel so your offer is selling more, without you.
Hi, I’m Kate! Before starting Kate Sullivan Agency, I spent over a decade opening and running Forbes-rated restaurants and hotels. Properties where every touchpoint was designed on purpose, because nothing about a luxury experience happens by accident.
Five years ago, that standard moved online. Since then, my team and I have supported dozens of coaches, therapists, and consultants and built over 100 sales funnels - pairing the precision of five-star hospitality with the pattern recognition that only comes from doing this work, at this volume, again and again.
That's what we’re bringing to this webinar.
"Kate is a systems wizard, truly one of a kind. It's rare to find someone who cares about your business as deeply as you do, but Kate shows up with that level of ownership, commitment, precision and heart."
— Robyn Gooding, The Mothered Business