Why You Shouldn’t Be Doing Everything in Your Business
How hiring an Online Business Manager helped one solopreneur reclaim her time, energy, and momentum.
I want to share a story about one of my clients - a smart, creative business owner and solopreneur who’s been doing everything herself for years.
She built her coaching business from the ground up while raising two small children and running both 1:1 offers + powerful group programs that truly change lives. But when it came time to launch her signature group offer last year, the pressure became overwhelming.
Between juggling family life, client work, and the many moving parts of a launch - writing emails, building the funnel, creating the launch plan, showing up consistently online- she was burnt out.
And it wasn’t just the tasks. She didn’t have the time or space to hold the mindset required for a successful launch. The kind of energy and presence that helps people say yes.
Eventually, she made the difficult decision to cancel her launch. Not because her offer wasn’t valuable, but because she simply couldn’t hold it all anymore.
That’s when she reached out for help.
She brought me on as her Online Business Manager (OBM), first just for a single project: to plan and manage her next group program launch.
With a clear launch strategy, smart systems, someone to handle the backend and be there alongside her during this all, she was finally free to focus on leading instead of executing.
The result? We hit her enrollment goals. But more than that—it was a launch that felt good.
Now, we’re already in our second launch of the year together, and with weeks still to go, we’ve exceeded our goals. She’s no longer doing it all herself and the difference is clear in her results and her energy.
Why You Shouldn’t Be Doing Everything in Your Business
If you’re a solopreneur, coach, therapist or creative business owner, here’s the truth:
You weren’t meant to wear every single hat.
Yes, you’re capable. Yes, you’ve made it work up until now. But trying to manage every task, every system, every strategy is not sustainable.
Here’s what happens when you try to do it all:
Your launches stall or get canceled
You spend more time in admin than in your zone of genius
Your energy gets drained by logistics, not leadership
You start resenting your business instead of loving it
Hiring an Online Business Manager isn’t just about delegation. It’s about reclaiming your time, focus, and freedom so you can step fully into your role as the visionary.
What an OBM Actually Does (And Why It Matters)
A lot of people confuse OBMs with VAs—but the difference is in the strategy and leadership support. An OBM is not just checking tasks off a list, an OBM is managing the tasks, the team, the plan and working with you to create the strategy.
As your Online Business Manager, I help with:
Launch planning and execution
Creating and managing systems that support your growth
Overseeing your team (or helping you build one)
Streamlining operations
Making sure nothing falls through the cracks
Think of it as having a second brain in your business. Someone who sees the big picture, handles the moving parts, and helps you lead from a place of calm, not chaos.
If you're feeling stretched thin, constantly toggling between creative vision and backend chaos, it’s time to ask for help.
Let’s talk about what it would look like to bring in strategic support for your next group program launch, your ongoing operations,
or your next season of business.
You don’t have to do it all. You just need the right support.