Constantly Creating Offers is Hurting Your Business
I had to have a tough conversation with a client recently. We were going over the offers they were planning on launching throughout 2026, and I realized that they were all new. As in not offers that had ever been sold previously 😵💫
Let me take a second to back up and say - there is totally a time and place for a new offer. You see a need for it in your current audience, you really feel called to create, you collaborate with another leader… so many reasons.
But to be creating a new offer every few weeks, every quarter or even a few times a year is going to hurt your business in the long run.
Not only is creating a new offer such a heavy lift for you (and team) between designing a new landing page, marketing materials, onboarding and delivery process, etc. But creating offer after offer, throwing out old offers, and re-inventing the wheel constantly is going to make it difficult to grow and scale your business.
So that was the conversation that needed to be had. Why not take an offer that sold well last year and make it sell EVEN BETTER. Make it routine to launch, build an audience that can’t wait for the doors to open for the next round, and make this offer something that can SCALE.
And here’s how I presented we do that:
Look at what worked well and what didn’t in the offer (aka get the data together). This meant looking at things like:
The promotion email open + click through rates
Where did the people who signed up come from (like the email list, a specific social media channel or piece of content)
How many people viewed the landing page and clicked through to the checkout page
How many sales calls are you doing and how many of those are closing.
The numbers told us (and will tell you) where changes need to be made
2. We’re focusing on one change at a time. For this offer, the landing page was getting views but the click through rate to the checkout page was low. That tells me the landing page needs to be tweaked to make it a no brainer to take the next step. That’s what we are focusing on. And once that is implemented, we will give it time to see how it does and then re-evaluate.
If there is anything that you take from this client’s experience, let it be this - by optimizing an offer that you already have created, delivered, and clients have found success with (even just 1 client!) - you are saving yourself from so much wasted time and energy in the future.
And you are building the foundation for a consistent and successful business! That’s the goal, isn't it?
This is something an OBM (like me, hi 👋) has your back on and can help you set up and get clear on.
So, if you're reading this and thinking "oh no, that's me" - let's do a quick (free) data audit to make sure you're making the right change.